Flying back from VMWorld as I write this… a San Francisco spectacle of nerd-dom, logo-wear, and shiny objects both technical and female. I’m feeling pretty confident this show elevated our brand among partners, prospects, and customers, and that it will generate more than enough near-term pipeline to justify the big investment we made in it. The reason it all worked was good execution – before, during and after – by the team of 17 Acitfians we flew out for the festivities. I thought I’d take a few moments to share a few thoughts on the strategy that worked for us, in hope of helping you do the same down the road… (More on BostInno: How To Work A Trade Show | BostInno)
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Flying back from VMWorld as I write this… a San Francisco spectacle of nerd-dom, logo-wear, and shiny objects both technical and female.

I’m feeling pretty confident this show elevated our brand among partners, prospects, and customers, and that it will generate more than enough near-term pipeline to justify the big investment we made in it. The reason it all worked was good execution – before, during and after – by the team of 17 Acitfians we flew out for the festivities. I thought I’d take a few moments to share a few thoughts on the strategy that worked for us, in hope of helping you do the same down the road… (More on BostInno: How To Work A Trade Show | BostInno)

Source: bostinno.com

6Trade Show, Marketing,