I admit now we got some guff when we got behind bright orange in the Actifio trade show presence, on everything from the booth graphics to the Nike Dri-Fit shirts. Today I came across this piece on how Nike themselves has used color at the games to neutralize Adidas’ MASSIVE sponsorship investment in the Games. To be honest I don’t recall seeing much of Adidas at the event. But these shoes have been EVERYWHERE. Rule #1 of marketing: GET NOTICED. Well done, Nike. (via London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - latimes.com)
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I admit now we got some guff when we got behind bright orange in the Actifio trade show presence, on everything from the booth graphics to the Nike Dri-Fit shirts.

Today I came across this piece on how Nike themselves has used color at the games to neutralize Adidas’ MASSIVE sponsorship investment in the Games.

To be honest I don’t recall seeing much of Adidas at the event. But these shoes have been EVERYWHERE.

Rule #1 of marketing: GET NOTICED. Well done, Nike.

(via London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - latimes.com)

Source: Los Angeles Times