I admit now we got some guff when we got behind bright orange in the Actifio trade show presence, on everything from the booth graphics to the Nike Dri-Fit shirts.
Today I came across this piece on how Nike themselves has used color at the games to neutralize Adidas’ MASSIVE sponsorship investment in the Games.
To be honest I don’t recall seeing much of Adidas at the event. But these shoes have been EVERYWHERE.
Rule #1 of marketing: GET NOTICED. Well done, Nike.
(via London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - latimes.com)