I’m doing a new workshop with Intelligent.ly tomorrow evening… please join us if you need some help telling your brand’s story.
500 Harrison Ave
Boston, MA 02118
Thursday, July 19, 2012 from 6:00 PM to 7:30 PM (ET)
Course Level: None - beginner marketer to seasoned CEO.
While selling a startup takes some talent, the truth is there’s more science under the surface of the art than most entrepreneurs realize.
What You’ll Learn:
- The structure and secrets of effective startup positioning.
- How to tell your story in a way that attracts employees, investors and customers.
- How to keep your team on the same page, even as you uncover and adapt to the external truth.
- Introduction to brand positioning framework
- Hands-on workshop - develop your positioning statement
- Group exercise - team up in groups to share your statements and refine
- Class exercise - present brand positioning to the class for critique