Workshop Thursday Night: How to Tell Your Brand's Story Effectively f

I’m doing a new workshop with Intelligent.ly tomorrow evening… please join us if you need some help telling your brand’s story.

Intelligent.ly Campus
500 Harrison Ave 
Boston, MA 02118
 Thursday, July 19, 2012 from 6:00 PM to 7:30 PM (ET)

Course Level: None - beginner marketer to seasoned CEO.

While selling a startup takes some talent, the truth is there’s more science under the surface of the art than most entrepreneurs realize.

What You’ll Learn:

  • The structure and secrets of effective startup positioning. 
  • How to tell your story in a way that attracts employees, investors and customers.
  • How to keep your team on the same page, even as you uncover and adapt to the external truth.
Structure
  • Introduction to brand positioning framework
  • Hands-on workshop - develop your positioning statement 
  • Group exercise - team up in groups to share your statements and refine
  • Class exercise - present brand positioning to the class for critique