Marketing is a performance, and marketers can learn a lot from this performer.

If I gave you free tickets to a hula hoop act, you’d probably say thanks and give them to someone else. But this one draws us in by telling a very simple story we can all relate to, of a girl who wants a glass of wine. We’re drawn in to the story and connect with her as a person. We rise and fall with her triumphs and failures. We root for her, and in the end, we like and even respect her for entertaining us in the face of our own cynicism.

People want stories. If you want to engage them - to inform them, influence them, move them - find a way to embed your product message in a story that draws them in.