Pitch Perfect

Spent the last few days pitching prospects on trade show floors across Orlando. After 80-100 attempts and tiny adjustments, I hit on an approach that works, every time, for someone who has the problem we solve.

Here it is:

Hey, Mike Troiano from Actifio. <shake> Have you heard of us? No? 

Well, Actifio is radically simple copy data management. Let me explain…

You’re probably dealing with a storage explosion inside your business now, right? <head nods>

Well what’s going on there is actually 2 things. The first is linear growth of everything in your production environment. The second is geometric growth of everything that makes a copy of everything in your production environment. <head still nodding, penny drops on the copy data problem.>

You probably have backup and snapshot programs, right? <yes.> How about business continuity, or disaster recovery? Test and dev, maybe some analytics off to the side? <yes. yes. yes.>

Well all those systems today operate as independent silos inside your infrastructure. They’re all making copies of everything in production, and after other systems make copies of those copies, most companies find themselves with between 13 and 120 redundant copies of everything they actually need to keep a handle on. Crazy, right? <dawn breaks.>

Well what Actifio does is kind of “virtualize” all those separate systems.

<refer to slide> We’re a data storage appliance that makes a single, perfect copy of everything in production, then stores a golden, de-duped backup on whatever storage system you like – ours, the cloud, or just the hardware you’re using today. After that we stay on top of changes to maintain the master, and track it all in a way that let’s you use a simple application running in a single window on a desktop machine to recover any thing, from any time, instantly. And because the approach is so radically simple, we save you up to 90% of the total TCO of all the stuff you need to do today.

Sound good? Can I get a scan of your badge, and maybe set up a meeting to talk more?

<out.>

One minute. Boom.

If you’re a marketing person, and you can’t do that in a way that gets people to give you their info, there’s no way you’re going to be able to achieve that same goal through the filter of a mass medium.

Hit the road, work out the kinks. It’s an investment that will pay off for a long time.

6Marketing, Open, Trade Shows, Pitch, Actifio,