Love It Or Hate It, You Gotta Fix the PowerPoint First
I have a love/hate thing with PowerPoint.
The vast majority of it sucks. Every time we’re forced to endure some shmo standing up to read a wall full of bullets, a faerie dies. Microsoft is partly to blame, given how easy they make it to produce crap, but the truth is the real culprits is the craftsmen, not the tool.
I shared a few thoughts on How To Present as one of my first posts on BostInno, which you can check out here. This post is less about that, and more about the important role PowerPoint is playing as we try to get better at marketing Actifio.
PowerPoint is a tool that can help you tell a story to a group. Like all great marketing, a great presentation starts with a clear sense of what your audience thinks, feels or does today; and an equally clear sense of what you want them to think, feel, or do when you’re done. It lets you create a structure for that journey – a logical progression – and a string of visual aids highlighting points in the journey from A to B.
Looked at this way, the app becomes useful not only in telling a story, but in crafting one… more here.




